CatalogOps

From messy supplier data to a sales-ready catalogue.

We ingest supplier files, match and enrich the content, stop errors and publish in a controlled way to Odoo and WooCommerce. Automatic where it can be, human where it must be.

Managed serviceHuman controlRollback by default
Suppliers Files and feeds
XLSXCSVXMLAPIFTPPORTAL
  1. Ingest & structure
  2. Match & enrich
  3. Check & validate
    Exceptions become visible, not quietly published.
    Price driftNo matchMissing dataDuplicateNew variant
  4. Publish & distribute
Channels
OdooERP & master data WooCommerceWebshop Other channelsMarketplaces and feeds
No demo. Own production.

The same principles run daily on our own catalogue and commerce environment.

11,422+products managed ourselves
3 countries.be · .nl · .eu
6 localesmultilingual catalog
Since 2004independently active
Odoo + Woonatively connected
Sound familiar?

Supplier data is rarely ready to use.

Different columns, missing fields, wrong values and suppliers without a feed. The complexity is not in one import, but in the process that has to run reliably every day.

Time lost to manual processing
Incomplete or wrong product information
Inconsistent data across channels
No view of exceptions
Dependent on suppliers or IT
Hard to scale as you grow
The real comparison

Today you probably do this yourself.

In-house / Excel With CatalogOps
Who does the work Your people, on top of their real job We do, as a managed service
With more suppliers or growth More hours, more room for error Scales with you, same control
If the key person leaves Knowledge leaves the building Documented, managed and transferable
Wrong price or data Often only noticed in the webshop Held back before publication
Visibility into what happens Scattered across people and files Logged, reported and reversible
How CatalogOps works

From source file to controlled product information.

A managed process with automation, control points, logging and clear responsibility.

01

Supplier data

XLSX from supplier A, XML feed from B, CSV over FTP - collected on schedule.

02

Ingest & structure

Column 'Prijs' → price, decimals and units normalised to one fixed model.

03

Match & enrich

SKU 100982 linked to the existing item; variant 'colour' under the right parent product.

04

Check & decide

Purchase price +42%? Held back and queued before publication.

05

Publish & follow up

Approved, published and logged - with rollback within reach.

Where the value is

Automating is easy. Handling exceptions correctly is not.

CatalogOps doesn't push everything through blindly. The system makes doubt visible and gives every exception a clear status, owner and decision.

Example of a control day

1.4% needs human attention.

The rest can be processed automatically according to the configured rules. Only what truly needs judgement enters the queue.

98.6%processed automatically
43changes to review
7price deviations
3products without a match
SKU 100982 · purchase price +42%Supplier ARisk
EAN missing · possible match foundSupplier BMatch
Duplicate product with diverging variantSupplier CDuplicate
GPSR manufacturer missingSupplier AData
Stock from 18 to -4Supplier DStock
From mess to result

The difference you see.

Not an abstract promise, but the transformation of unusable source rows into consistent data ready for ERP, webshop and other channels.

Before CatalogOpssource-file.csv
SKUNameBrandPriceStock
AT23boormachienBosch?
00098Schroefmachine 18Vbosch1290
BC-45BOORMACHINEBOSCH129,00-5
00098SchroefmachineBosch Pro2
Duplicate itemsWrong dataMissing fieldsNo structure
After CatalogOpspublish-ready
SKUNameBrandPriceStock
100098Schroefmachine 18VBosch€129,0025
100123Boorhamer 13 mmBosch€89,9514
100456Accu 18V 4,0AhBosch€69,0042
100789Koffer L-BoxxBosch€39,908
Unique itemsCorrect dataComplete infoReady for every channel
Why CatalogOps

A service. Not software you have to staff yourself.

Not a PIM tool to staff yourself and not offshore data entry: we do the operational work and keep your supplier data correct inside your own Odoo or WooCommerce. Your team manages no mappings, runs or import errors.

Fully managed

We run every sync, track errors and keep mappings up to date.

Human control

Data experts handle exceptions where rules alone fall short.

Connected to your system

Integration with Odoo, WooCommerce and other relevant platforms.

Transparent & measurable

Every change is visible, logged, reportable and reversible.

Calculator

What does product data cost you today?

An indication based on the time spent internally collecting, checking and publishing.

Indicative annual cost
€ 0
0FTE-equivalent

Excluding the cost of wrong prices, delayed launches, missing information and lost margin. Indicative.

Calculate on your own files
Transparent approach

Start with proof. Scale once it works.

No heavy pre-project without visibility on the data. We start with one real supplier and build from there.

Catalogue audit

One real file through the pipeline, with a report

€ 750 one-off
  • Analysis of matching and duplicates
  • Price drift and missing fields
  • Impact on publication
  • Creditable against onboarding
Book the audit
Onboarding sprint

From analysis to first controlled push

€ 5–15k one-off
  • Connectors and mappings
  • Approval queue
  • Validation rules and rollback
  • First live publication
Plan onboarding
Frequently asked

Clear answers before we begin.

No. A PIM is software you set up, fill and staff yourself. CatalogOps is the managed service that does that work for you and puts the data into your Odoo or WooCommerce in a controlled way. Already have a PIM? We connect to it, instead of imposing another tool.

Then we collect the data via the supplier portal, the website, a file or another available source. The suppliers without a standard feed are often exactly the reason to use CatalogOps as a managed service.

Yes. CatalogOps is designed for controlled product data in Odoo and WooCommerce, including the coherence between ERP master data and webshop publication. Other ERPs and webshops (Microsoft Dynamics, Shopify, Magento…) are connected when needed.

Changes outside the agreed thresholds are not published automatically. They enter the approval queue with the old value, new value, source and impact.

Yes. Configurations, mappings and data are documented and remain exportable. The service must not create needless vendor lock-in.

After the check, a first supplier can usually be connected in a controlled way within one to two weeks, depending on the source, data quality and desired publication rules.

You remain ultimately responsible for the accuracy of your product information. CatalogOps helps by guarding mandatory fields (such as manufacturer and EU responsible person) and flagging missing data before publication.

The monthly run works on a cancellable basis. We don't tie you to a long commitment; the value should come from the result, not the contract.

First step

Plan a no-obligation intro.

In a short conversation we look at your situation, your suppliers and whether CatalogOps fits. If it doesn't, we'll say so. Reply within one business day.

Want a real supplier file reviewed with a concrete report? That's the Catalogue audit (€ 750, creditable against onboarding) - mention it in your message and we'll schedule it.

or call +32 (0)53 839 642

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